The creators of prominent TV channel SAB TV have held hands with Twitter India to make little TV arrangement “Khidki” from substance produced on the small scale blogging website.
According to the association, the station will run an online battle titled “#TweetAFunnyStory” wherein clients on Twitter will be welcome to share their genuine stories which will later by shortlisted by the show’s makers JD Majethia and Umesh Shukla, and will be broadcast as a long winded arrangement on the channel.
“Sourcing client created content from a capable social medium like Twitter, and exhibiting it to a bigger universe on SAB stage, is a test which I am certain will clear more up to date routes for substance advancement in Indian TV,” Anooj Kapoor, senior official VP and business head, SAB TV, said in an announcement.
The passages ought to envelop one of a kind yet clever stories in 140 characters that one has encountered in their lives, something that holds an exceptional place in their recollections and draws out the giggles.
“With this novel activity by SAB TV, interestingly one’s tweet can make and shape their own particular TV arrangement on a main communicate channel – a first of its kind move found in the nation,” Viral Jani, head of TV organizations, Twitter India, said.
